Marketing concept & SEO optimization

Description

Nathalie Viert runs her naturopathic practice in Hünenberg with a lot of heart and a wide range of therapies - from homeopathy and body therapy to manual methods.

For naturheilpraxis-viert.ch, I was commissioned to develop a comprehensive marketing concept that serves as the strategic foundation for all subsequent communication and marketing measures. Based on a clear initial analysis, I worked with the client to develop the positioning, short- to long-term goals, primary and secondary target groups, offerings, and concrete measures for improved visibility and customer engagement.

Subsequently, I worked with a partner to optimize the existing WordPress website, including a backup, upgrade, and a clean technical structure. The project was rounded out with comprehensive SEO optimization. The SEO score improved from 72% to 95% – with a noticeable effect on the practice's organic findability.

To ensure long-term visibility, I also regularly create SEO-optimized blog posts that are thematically aligned with the practice's offerings and specifically address relevant search queries. A continuous, sustainable development – step by step.

Thank you for your cooperation, Nathalie.